The Fur Flies (off) on Second Life

Website Seventh Sun (HT IPKat) has a revealing story – with pictures -- on a campaign by Second Life “content creators” against what is viewed as rampant piracy on the virtual network. The campaign is being fronted by avatar Chez Nabob , who runs a store called “CHEZ Fine Clothing for Men” on Second Life (see interview here). Mr. Nabob is reported to have had the idea that bringing awareness to the perceived problem by "parodying [PETA] would be an effective way to shed more light on the issue among the broader population of SL.” The campaign thus shows the avatars in the buff in the manner of the famous PETA ads.

Am I alone in finding it ironic that a campaign whose goal is to ensure people don’t copy works takes as its vehicle the copying of others’ works (even if in a non-infringing way)?